Happy Fucking Birthday to us again: Malebox

Happy Fucking Birthday to us again: Malebox
By Echo Hamelin

Presently, explicit magazines and media such as Playboy and Pornhub are household names that are prevalent among our society and culture as a result of the evolution of sex. Playgirl is another commonly known publication that illustrates societies journey to sexual liberation and the acceptance of sex. Although explicit media has come a long way, it has a fundamental foundation in feminist and LGBTQ+ history, which is not often apparent. In How Has Sex Changed, Meyerowitz suggests the historical emergence of transgender identity in popular consciousness, which challenged the normative ideologies about gender identities and sexuality.[i] Thus, the establishment of the magazine organization Malebox in 1991, highlights a pivotal moment in LGBTQ+ archival history, specifically the article Happy Fucking Birthday to us again.
Before beginning, as was mentioned earlier, the magazine was established in 1991, founded by homosexuals and was for the entertainment of homosexuals. The establishment was based in Ottawa, Ontario and the magazine was distributed throughout Canada. The magazine is reminiscent of Playboy in that it includes explicit content and articles, sexual photos, personal adds and stories, interviews, as well as classifieds. Evidently it is overtly sexual compared to conventional magazines, however it is also clear that it is catered to a specific audience. This issue in particular is number twelve, the Minister-Free Edition!, of Malebox and was released in May/June of 1993.
Malebox issue twelve, was celebrating the 2nd anniversary of the establishment and issue. In honor of the issue, it had highlighted the celebration through an introductory article from the authors, which was of particular interest and extremely captivating. The title of it was Happy fucking birthday to us and was an exceptionally interesting article to read, which will be emphasised more deeply later on. An aspect in particular, that I can appreciate was the feedback and audience inclusivity, which was prominent throughout the article. Sections of the periodical such as Letters from Homos and Interview really highlight how appreciative the establishment was of their audience and readers.  In addition, the periodical was being particularly attentive to a controversy concerning a previous Malebox issue that shared an explicit photo of a minister, hence the title. Needless to say, the issue was exceptionally intriguing, and I can definitely appreciate the content, especially considering the events that had been occurring throughout the last few decades.
Canada throughout the late 19th century, had been undergoing, what was previously mentioned, as the evolution of sex, specifically challenging gender and sexual normative. What had begun as the feminist movement in the early 19th century, quickly encouraged social movements within other communities for the coming years. Initially, the feminist movement had been established as the result of capitalism, which had disrupted older familial relations, to enhance men’s economic opportunities but left women with no independence.[ii] Fortunately, with the rise of capitalism, there had also arisen new political theories of individual rights and representative government.[iii]
While women were fighting for suffrage and dress code, the LGBTQ+ community was enduring a difficult time. Around the same time, that the feminist movement had been occurring, the prosecution of Oscar Wilde had ensued in 1895.[iv] In comparison to what the feminist movement was hoping to achieve, the LGBTQ+ community had a journey. Despite the journey, the feminist movement created the foundation and influenced other marginalized communities to establish their own identities and social movements. In 1910, Emma Goldman began to speak publicly in favor of homosexual rights and in 1926, the New York Times was the first major publication to use the word “homosexuality”.[v]
Following World War II in 1945, Christine Jorgenson became a world-wide sensation for having undergone sex reassignment surgery and becoming the first person to publicize it in 1952.[vi] The publication of the article has been a crucial piece of social history, specifically for the LGBTQ+ community. Publishing Jorgenson’s story was more than just a news article in a news paper, the article “opened debate on the visibility and mutability of sex.[vii] Essentially, it was able to influence a discussion surrounding questions and concerns about sex and gender that had never been explored within science in previous years. The release of the publication also compelled others to redefine the boundaries of sex and reconsider the categories that they thought they knew, specifically American doctors and scientists.[viii] Needless to say, the article was a crucial aspect that assisted in challenging the gender and sexual norm, especially considering that it compelled doctors and scientists to reconsider their ideologies.
Following the release of Christine Jorgenson’s article, it had influenced and augmented various aspects apart of society. From the 60’s onwards, LGBT issues became increasingly more prominent within political discussions, newspapers, research and the overall public sector. Many positive things were able to arise as a result of the outcome, however it also revealed an ugly side of society. Meanwhile in Montreal, police were investigating and cracking down on gay bars on Montreal’s Stanley Street during 1976; and Toronto raided four bathhouses in 1981.[ix] For the following years to come, raids in bathhouses and gay bars would become increasingly more frequent within Montreal.
Needless to say, these events and moments in history are crucial pieces in the establishment of Malebox magazine in 1991. Issue twelve of Malebox, between May/June, was of particular interest when it came to exploring evidence that perpetuates the time in which challenging sex and gender norms were at the forefront of society. Specifically, the article Happy fucking birthday to us celebrates the publications two-year anniversary, however it highlights a few problematics that the establishment had been encountering.
Initially, the article says a quick hooray for their birthday then proceeds to mention the scandal involving the explicit photo of a minister from a previous issue. Unfortunately, the photo resulted in the minsters job loss, to which the article began receiving a lot of backlash from readers and other publications. Despite the backlash, this seemed reminiscent of what Jorgenson had accomplished with the release of her story. She had been able to open up a conversation about the “visibility and mutability of sex” and to redefine the categories that were already known.[x] Essentially, Jorgensons’ story pressed the boundaries of sex, which is precisely what the minister had done. Publications were questioning the role that Malebox played in the situation, and the article Letters from Homos had readers asking if this was a gay rights issue or poor judgement. As was mentioned earlier, the individual pressed the boundaries of sex for sharing explicit photos, whilst being a holy man. Fortunately, the minster had consented to the release of the photos and Malebox had the receipts.
         Following the release of the controversial article, Malebox had an influx of new readers and magazine subscriptions. Happy fucking birthday to us continued to state that, with the inflow of new magazine subscriptions, there had been numerous requests for Malebox to accept credit cards. Unfortunately, Malebox had been unable to accept credit cards, specifically from Canada Trust MasterCard, however had been waiting on a response from VISA. Nevertheless, Malebox explained that MasterCard would not say “in no uncertain terms that unless Christ himself was going to co-sign each credit charge”, they were not interested in their business and had to provide VISA with a $10 000 security deposit. Needless to say, Malebox was being discriminated against from these institutions, however it also highlights the influence of Jorgenson’s story. Again, without her story, the LGBT community would not have as much visibility and influence as it had. Despite the complications with credit card institutions, gay publications would not have been seeking out these services had it not been for the influence that Jorgenson’s story had.
         Despite the disparities that they were enduring, before ending the article, Malebox had one final interesting remark. Evidently, Bank institutions were not subjective to the LGBT movement, yet Malebox highlighted how everything else had been. Again, courtesy of Jorgenson, 90’s pop culture involved Boy George, Disco, dance, drag and everything gender-bending. Ultimately, Jorgenson accomplished more than an article, she challenged gender and sexual norms, which influenced society and culture for the decades moving forward.
The small, one-page excerpt of Happy fucking birthday to us had been celebrating more than just a two-year anniversary. Evidently, the publication was also celebrating two years of challenging the gender and sexual norm and being apart of a movement that had changed society. Without the influence of the feminist and LGBTQ+ movement as well as Jorgenson’s story, Malebox would not have the fundamental foundation that it had during that time.


[i] Joanne J. Meyerowitz, How Sex Changed (Harvard University Press, 2009).
[ii] Alex D. Ketchum, Sexual Diversity and Social Movement(s) History (PowerPoint, 2018).
[iii] Ketchum, Sexual Diversity, 14.
[iv] Ketchum, Sexual Diversity, 31.
[v] Ketchum, Sexual Diversity, 32.
[vi] Meyerowitz, How Sex Changed, 1.
[vii] Meyerowitz, How Sex Changed, 2.
[viii] Meyerowitz, How Sex Changed, 2.
[ix] Ketchum, Sexual Diversity, 38.
[x] Meyerowitz, How Sex Changed, 2.

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